Good morning my superhero colleagues!Can you imagine working for a company where you have such commitment to the organization, such belief in the product or service that you will willingly and proudly tattoo the company logo on your body? For most of us work commitment is simply fulfilling the duties and requirements within the contract we made. Nothing more. We believe in that transaction: Do a job – Get paid. We know and we accept that we are expendable in the office… Many of us have experienced being shelved when the industry hits a low period or have even received forced changes in our contracts. Because we know we can be replaced easily and terms so easily changed, we don’t invest heavily, we stay open to opportunities, keep our CVs updated and LinkedIN profiles active.
So we don’t easily commit to a company. But could we…? There is a company with around 6000 employees which has such devotion that most would never dream of leaving… With both employees and customers tattoos are frequent badges of honor... And even people who don’t work there or own any of the products still get the tattoos. Staff turnover is incredibly low, and there is always a queue/waiting list for positions. Harley Davidson is an American motorcycle company founded in 1903 with an extremely high level of committed employee and customer base… How do they achieve what others can’t? Other than Harley Davidson, I can only think of one more… and that would be in the military. With both these employers the pay isn’t impressive, typically long hours and potentially hazardous. But in both these cases, the key asset is the people and the community that is built… not the company. And it’s important that we learn that. It’s not a commitment to the job or brand, but a sense of belonging to a community that give us pride.
The idea of shared values unites people: The Harley open road of possibilities, sprite of freedom and a little rebellious nature. Or the military comradery though shared adversity leading to mutual respect. My suggestion today for a small, smart change: I won’t recommend that you get a company logo tattoo. I will only ask you to just consider committing to the people around you. The incentive is that with a commitment to people you can grow your own personal brand. You’ll strengthen your bonds and improve your personal reputation in the network. If we all did this here at Wood then our community and our strength would stand out. The nature of our world is no longer a job for life, we will move on when opportunities arise. But if you commit to people, your peers will be your greatest reference, tattooed on their memory. How do you show commitment at work? Target your efforts to the people around you. Small, smart changes: here’s how we can demonstrate commitment to our colleagues.
Now have a great day! B Comments are closed.
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BenjaminSmall, smart changes aligned with vision and direction. Archives
April 2023
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